How Long Can a Product Last?
Logiblocs are about to enter their 20th Year and yet they still capture children’s imagination. Only yesterday a parent from France said that “I just offer a Logiblocs kit to my 8 years old kid and he is already addicted.”
Of course, Lego has been making plastic bricks since 1947 and Monopoly dates back to 1903. But it is rare for an electronic product to survive this long. So how have Logiblocs achieved this longevity?
One of the key reasons is, without doubt, its simplicity and the ease with which children can get results. The simple colour coding and basic functions that Logiblocs possess are easily understandable by children of all abilities.
The second reason is that they do not connect to a computer and so there was never any chance that Logiblocs would be made obsolete as a result of being linked to any particular computer or operating system. Let’s face it, computers get out of date so quickly that they are almost out of date before you buy them!
The original designers of Logiblocs would probably say that the classic design of the blocks themselves with their tactile feel and robust construction is what it’s all about together with the modular construction that makes them so versatile, rather like the classic stud-and-tube Lego brick design which has surely underpinned that product over the years.
Finally, we think the longevity of Logiblocs is probably down to the fact that they address a continuing desire of parents to help aid their child’s understanding of the high-tech world around us and, in particular, to understand the basics of how computers work and the desire of children to make gadgets that work automatically and to create their own designs.