Logiblocs History

Logiblocs was the brainchild of Tony de Rivaz, an engineer and chartered accountant who gave up his secure job to fulfil an idea he had back in 1989.

He first designed a prototype see-through electronic brain in three dimensions. This proved to be too complicated and he set about developing a simpler product.

The result was the forerunner of Logiblocs - but in spite of considerable interest from several major toy companies, no-one was prepared to take on the huge task of getting the toy onto the market.

The product was launched in Harrods, London in November 1996 in the Toy Kingdom. Harrods were very supportive and helped guide the final stages of development and influenced colours and the nature of the packaging.

The launch was a sell-out which was a good sign. But it takes a long time to build a brand and generate the all important volume of sales to get the costs down and create a viable business - but thankfully, that's all in the past now.

Already over 4 million Logiblocs have been sold. They can be found in over 4,000 Primary Schools in the UK and many stores and mail order catalogues sell the product in the UK, Europe and the US. Exciting new Logiblocs and kits are produced each year, but the Logibloc story is only just beginning!

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